When I write a new post, I tweet it and post it to my Facebook page. Sometimes friends will re-tweet or share about my post. For the next day or two readership of my blog goes way up – but only for that posting. If it contains keywords that are relatively rare online, but which people do search for (e.g. “Sparklets Soda Syphon”, or “Salmon Poisoning Disease”), then after a few days or weeks the post will begin getting hits from web searches. My postings about repairing an antique soda syphon and Kero getting salmon poisoning disease each receive fairly consistent views over time. Others, such as my thoughts on the death of Rodney King, are ignored; possibly because no one cares about Rodney King, or, more likely, because other more authoritative web pages are shown in search engines before mine.
But again, the data I get from Blogger has no meat to it. Did the people who read the pages like them? I get about one comment for every 1000 page views. The number of “likes” is closer to one in 5000 views. And it is fairly clear that when someone reads one of my posts, they rarely go on to read others. People read something that they found on Facebook or via a search, then leave. When I post about a new blog on Facebook, my friends will click “like” or comment – on Facebook! Not on the blog. I complain at them – “Hey! Comment on the blog itself, will ya?” I find it disheartening.
There is endless advice online (and from friends) about how to develop a following for a blog. Write on a narrow topic; blog frequently and consistently; and so forth. The problem is that I am caught in a Catch-22. I don’t get feedback on my blog, so I find it unsatisfying, so I don’t post consistently, so I don’t develop a readership, so I don’t get feedback.
This morning I had the experience of being a blog reader doing exactly what I don’t want my friends to do. A friend shared a link on Facebook. I read it and thought it was great. I “liked” my friend’s post on Facebook (he wasn’t the author of the blog.) I re-shared the link on Facebook. I even emailed it to a number of people. Then I went on with my day. Let me repeat that – then I went on with my day. I didn’t give the original author any feedback. She doesn’t know if I liked it or not. I didn’t look at any of her other postings to see if there was anything I might like as much (or more.) I behaved in exactly the way that I don’t want people to behave when they read my blog.
A half an hour later I realized what I had done. I went back to her blog and posted my comments there, and I’ve added this blog to my to-be-read list. Maybe I just need to have more faith that people are reading my postings and finding them useful or entertaining. We shall see.