The Republican Anti-tRump Message

Now that election day is past, I can’t help wondering about the impact of these groups. Were their advertisements vital, without which tRump would have won handily? Or perhaps they had no impact at all? Maybe their message appealed tremendously to never-trumpers (like me), but either wasn’t seen by their target audience, didn’t strike a chord with them, or didn’t motivate them to change their mind, go to the polls, etc. Or, as is most likely, their effectiveness was somewhere in between.

Considering just The Lincoln Project, I loved their ads and found them funny, poignant and right on the mark. But I am not their target audience – they didn’t need to convince me. Perhaps they got the message right, but failed to target their ad placement to be seen by Republicans, undecideds, non-voters, etc. Or maybe the ads were shown to their targets, but those people didn’t like the ads. Maybe their audience found them entertaining, but didn't take the message.